The police​ brand was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. The Police brand continues to ride above the fashions, without ever compromising its personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas, and the football star, Neymar Jr, who have interpreted and voiced the POLICE values, style, and world.

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